Learners can acquire over 30 industry-relevant competencies, enhancing their career prospects in the digital marketing field.
Participants have the opportunity to gain knowledge from esteemed corporate figures in digital marketing through 20+ masterclass sessions.
Through training, learners can effectively utilize the endless possibilities in digital marketing content and distribution.
Over 600 instructional hours are available to help participants refine their expertise for modern marketing practices.
The program's curriculum is supported and approved by chief executives of leading digital brands.
Enroll in training sessions conducted by prominent industry professionals within the ever-growing digital marketing sector.
Gain access to specialized marketing courses through LinkedIn Learning for students.
Engage in global marketing case studies from Harvard Business Publishing and benefit from enriching coursework provided by E&Y online content.
This program focuses on Digital Marketing and Managerial skills and help students secure jobs with leading Indian brands and digital companies.

Chitkara University Distance MBA in Marketing Course (Overview):

Marketing plays a vital role in business strategy, encompassing various tactics to promote products or services to targeted audiences. The ever-changing consumer behavior and digital platforms necessitate expertise in marketing. The distance MBA in Marketing offers a comprehensive understanding of marketing principles, consumer behavior, market research, and strategic planning. This postgraduate degree combines core business subjects with specialized marketing coursework, preparing students for leadership roles in marketing departments. The emergence of social media, digital content, and online commerce has significantly impacted the marketing sector. Companies seek executives adept at incorporating marketing tactics within this rapidly changing digital environment. To enhance your income potential and position yourself for career growth in digital marketing, enroll in this streamlined MBA program. This curriculum is suitable for early to mid-career professionals aspiring for decision-making roles and seasoned marketers eager to broaden their digital knowledge.

During the MBA program, students will acquire knowledge in core academic components such as comprehending the digital marketing landscape and customer funnel, evaluating opportunities in paid and owned digital media, and executing an integrated digital marketing strategy.

Tools students will Master:

Ahrefs
Amazon Associates
App Annie
Awario
Blogger
Chatterbox
Databox
Facebook Ads
Google Keyword Planner
Konnect Insights
LinkedIn Ads
MailChimp
MOZ
Shopify
Twitter Ads
Ubersuggest
WebEngage

Eligibility:

To enroll in the Online MBA in Marketing program, the following prerequisites must be met:

1. Possession of an undergraduate degree or its equivalent from an accredited university or institution.
2. Completion of said undergraduate degree at least two years prior to submitting an application for the program.
In the case of candidates with foreign educational qualifications, these additional requirements apply:
1. Completion of their undergraduate studies at least two years prior to submitting an application for the program.
2. Procurement of a Certificate of Equivalence from the Association of Indian Universities (please refer to http://aiu.ac.in/ for additional information).

Syllabus:

Semester 1	Semester 2	Semester 3	Semester 4
Marketing Management	Managerial Economics	Search Engine Marketing	Entrepreneurship and Innovation (Capstone Project)
Organisation Behaviour & Human Resource	Business Finance	Social Media Ads & Email Marketing	Performance Marketing
Introduction to digital marketing	Social Media Marketing	Social Media Analytics & Media Planning	Marketing Research & Analytics
Brand Management	Ecommerce Management & Web Analytics	Creative Marketing	Strategic Marketing
Website Development	Search Engine Optimisation

Admission Procedure:

To initiate the application process, candidates must visit the university's official website and complete the online application form.
Aspiring candidates should meet the university's eligibility criteria for their desired program. This encompasses academic qualifications, the minimum percentage threshold, and relevant entrance examination scores.
Applicants seeking admission to specific programs may be mandated to take entrance exams such as CAT, MAT, among others. The results of these tests serve as an integral aspect of the university's selection procedure.
Individuals who meet the eligibility criteria are subsequently shortlisted for further stages, which may include personal interviews, group discussions, or skill appraisals based on the program's requirements and entrance exam outcomes.
The institution then compiles a merit list predicated on each candidate's performance throughout the various phases of the selection process. Following this, offer letters indicating provisional admission are granted to chosen candidates.
In order to secure their position within the program, individuals must verify their acceptance by submitting essential documentation and depositing the required admission fee within the stipulated time frame.

Fee Payment Method:

It is mandatory for students to remit the stipulated fees via the online portal during their enrollment. The admission portal accepts various payment methods, including Debit Card, Credit Card, UPIs, Wallets, and Net Banking. In case of payments made through Demand Drafts, they must be drawn in favor of "Chitkara University" and payable at Chandigarh.

Note: Kindly be aware that the fee structure is subject to alterations at the University's discretion.

Course Fee

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MBA in Marketing - Specialization

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Expert Review

Chitkara University supports students with diverse opportunities like internships, case studies, simulations, and entrepreneurial guidance for effective decision-making. The dedicated placement cell provides excellent options for students, with 563 securing positions in 2021. Despite a 3% drop in median CTC for the 2021 MBA batch compared to 2020, there was a 21% increase from 2019.

Why pursue distance MBA in Marketing from Chitkara University?

Chitkara University supports students with diverse opportunities like internships, case studies, simulations, and entrepreneurial guidance for effective decision-making. The dedicated placement cell provides excellent options for students, with 563 securing positions in 2021. Despite a 3% drop in median CTC for the 2021 MBA batch compared to 2020, there was a 21% increase from 2019.
The university ranked 145th in the QS Asia University Rankings 2023: Southern Asia, announced at QS Higher Education Summit-APAC 2022. The ranking considers factors such as academic and employer reputation, faculty-student ratio, and international faculty, highlighting Chitkara University's dedication to global standards and academic excellence.
In NIRF Ranking 2023, Chitkara University obtained remarkable ranks in the Top 100 of multiple categories. It ranked within the overall range of 101-150 and within the innovation bracket of 11-50. Moreover, it achieved ranks in Pharmacy (16th), Architecture (30th), Management (64th), and Engineering (92nd).
In Times Higher Education Impact Rankings 2023, Chitkara University attained the 5th place in India and placed globally in the 301-400 band. The university ranked well across several Sustainable Development Goals (SDGs) including SDG-07 (Affordable and Clean Energy) and SDG-11 (Sustainable Cities and Communities), showcasing its commitment to sustainability, research, quality education, and United Nations' SDGs contributions.
Chitkara University emphasizes the importance of industry partnerships to provide students with exposure to cutting-edge technologies and practical experience. They collaborate with various stakeholders to bridge the gap between academia and industry, preparing future leaders to address global challenges. Their partnerships enable students to participate in innovative research programs and gain relevant work experience through the ChitkaraU Online MBA course.

Career Options and Average salary:

Job Profiles	Average Annual Salary
Digital Marketing Analyst	INR 4,00,000
Analytics Manager	INR 19,00,000
Social Media Copywriter	INR 4,00,000
Chief Marketing Officer	INR 30,00,000
Search Engine Marketing Strategist	INR 5,50,000
Mobile Marketing Media Planner	INR 6,50,000
Community Manager	INR 7,30,000
Director of Marketing & Social Media	INR 28,00,000
Brand Manager	INR 12,00,000
Digital Media Account Manager	INR 6,80,000

Top recruiters:

The Online MBA in Marketing program enables students to gain access to an extensive range of placement opportunities with over 500 campus recruiters spanning across 26 different industry sectors. The top recruiters include Abbot, Adani, Aditya Birla, EY, Godrej, GSK, L&T, Morgan Stanley, Airtel, HCL, Nestle, Amazon, Piramal, HDFC Bank, Asian Paints, Dabur, Reliance, Tata, JP Morgan, Deloitte, Kotak Mahindra bank, Wipro, and many more.

Faculty

Dr.Tanuja Sahni -Expert Area - Finance

With an experience of 7+ years in academia, she has worked with colleges and universities of good repute in Northern region. An interest in the field of Finance prompted her to pursue a Ph.D. in the field of finance particularly Behavioural Finance.
Dr. Gitika Arora -Expert Area - Finance

Gitika Arora (Ph.D., Guru Nanak Dev University, Amritsar, India) is an Assistant Professor of Finance in the department of Chitkara Business School at Chitkara University, Punjab, India. She also has a professional degree of Company Secretary. She teaches in the area of Finance and Business Research.
Dr. Jaskirat Singh Rai - Expert Area - Marketing Management

Jaskirat Singh Rai (Ph.D., Punjabi University Patiala, India) is an Assistant Professor of Marketing Management in the department of Chitkara Business School at Chitkara University, Punjab, India. He teaches in the area of strategic and marketing research.

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Supportive and knowledgeable professor's Extracurricular activities provide by University Events and traditions which creates memorable experience.
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Batch: Batch of 2022 150 min. ago

A decent and beautiful University.In my college Chitkara, at least 90% of the students are placed from each batch.The internship opportunities are very good.
Name: Ketan Kumar

Batch: Batch of 2023 150 min. ago

Chitkara university has best faculty ever. It provides maximum number of extra curriculum activities. They help students in each problem they are facing with whether it is academic or it may be personal also.

Latest University Updates

UNIVERSITY NEWS EXPERT REVIEWS

J A Chowdary Receives Honorary Doctorate from Chitkara University

By: UniveristyGuroo 80 min. ago.

Chitkara University has bestowed an honorary doctoral degree upon J A Chowdary, the founder and chairman of the International Startup Foundation. This recognition acknowledges his exceptional and transformative contributions to the dynamic field of entrepreneurship. The International Startup Foundation is firmly dedicated to promoting and supporting startups and entrepreneurs worldwide. It offers mentorship, resources, and a thriving platform for budding innovators. The degree was conferred by Chancellor Dr. Ashok Chitkara and pro-chancellor Dr Madhu Chitkara at Chitkara University Punjab Campus.
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Zell Education Collaborates with Chitkara University to offer MBA and B.Com ACCA Integrated Programs

By: UniveristyGuroo 100 min. ago.

Zell Education, a leading ed-tech platform in finance and accounting, has entered into a partnership with Chitkara University, located in Rajpura, Punjab, to deliver MBA-ACCA online and B.Com-ACCA offline integrated programs to their students. A Memorandum of Understanding (MoU) was signed by Anant Bengani, Co-founder and Director of Zell Education, and Sandhir Sharma, Professor and Vice Chancellor of Chitkara University.
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Blogs

What Are The Key Reasons To Choose Chitkara University For Higher Education

Published by: UniveristyGuroo 110 min. ago.

Pursuing advanced degrees and certifications, such as master's, offers numerous personal, professional, and societal advantages. Individuals often embark on higher education journeys to enhance career prospects, acquire specialized skills, experience personal growth, expand their network of connections, satiate intellectual curiosity, contribute to research and innovation, positively impact society and community, gain global exposure and understanding, improve their competitiveness in the job market, stay abreast of industry requirements and trends, fulfill their academic aspirations, launch entrepreneurial ventures, and meet personal goals or family expectations.
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What Are The Prominent Distance Learning Programs Offered By Chitkara University

Published by: UniveristyGuroo 135 min. ago.

The steady growth in popularity of distance learning programs in recent years is fuelled by an array of factors catering to diverse learners. Offering flexibility and convenience, these programs enable individuals to study at their own pace, while breaking down geographical barriers and providing access to a wide range of subjects. Cost-effectiveness, adaptability to various learning styles, and technological advancements have further enhanced the appeal of remote learning. Moreover, distance education encourages self-directed learning, helps individuals maintain a job while pursuing education, and offers personalized curricula.
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What Are The Benefits Of Undertaking A Distance MBA Program At Chitkara University

Published by: UniveristyGuroo 120 min. ago.

An MBA is a graduate degree designed to equip individuals for managerial and leadership roles across various sectors. These 1-2 year programs offer flexible formats like part-time, full-time, executive, and online learning. The curriculum spans core business fields, specializations, and electives for tailored education. Emphasizing case studies and group projects, an MBA delivers numerous perks such as career opportunities, increased earnings, skill development, networking, personal growth, and access to alumni networks.
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What Are The Potential Career Paths After Graduating From Chitkara Universitys Distance MBA Program

Published by: UniveristyGuroo 80 min. ago.

In recent times, Master of Business Administration (MBA) programs have witnessed considerable growth in popularity among professionals aspiring to further their careers and obtain a competitive advantage within the realm of business. These programs present an all-encompassing curriculum encompassing diverse facets of business administration such as finance, marketing, operations, and strategic planning. MBA programs furnish students with specialized expertise and pragmatic competencies, thereby preparing them to address the intricate challenges presented by today's global economy. With a focus on cultivating leadership abilities and fostering critical thinking skills, these programs lay a robust groundwork for achieving success across a multitude of industries.
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Career Advancement With Chitkara Universitys Online MBA in International Finance and Accounting with ACCA

Published by: UniveristyGuroo 80 min. ago.

An online Master of Business Administration in International Finance and Accounting, integrated with the Association of Chartered Certified Accountants (ACCA) curriculum, offers a comprehensive and adaptable method to gain specialized expertise in global finance and accounting. This program encompasses fundamental MBA courses, specialized courses that correspond with the ACCA syllabus, practical experiences, and the convenience of online learning.
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FAQ's about Chitkara University

What is the fees of the distance MBA in Marketing program offered by Chitkara University?

INR 2,00,000.

What is the course duration?

2 years.

What is the average starting salary distance MBA in Marketing graduates can expect?

INR 4,00,000 – INR 4,50,000

What is the eligibility criteria for the distance MBA in Marketing program offered by Chitkara University?

Candidates must possess a degree from an accredited university, have graduated at least 2 years before applying, and foreign-educated students need an equivalence certificate from the Association of Indian Universities.

Is the distance MBA in Marketing degree from Chitkara University valid?

Yes, it is, as the university is UGC-AICTE -Approved, NAAC A+ accredited.

What is the fee payment method?

Students must pay enrollment fees through the online portal, which accepts various payment methods. Demand Draft payments should be in favor of "Chitkara University" and payable at Chandigarh. However, the fee structure may change at the University's discretion.

What are the career options available after this program?

Potential career pathways encompass:
Digital Marketing Analyst
Manager of Analytics
Social Media Copywriting Specialist
Search Engine Marketing Strategist
Mobile Marketing Media Planner
Online Community Manager
Brand Management Specialist
Digital Media Account Manager

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Chitkara University - MBA in Marketing Specification

Summary

Key features of Chitkara University’s Distance MBA in Marketing Course:

Chitkara University Distance MBA in Marketing Course (Overview):

Tools students will Master:

Eligibility:

Syllabus:

Admission Procedure:

Fee Payment Method:

Course Fee

UNIVERSITY ONLINE BROCHURE

Expert Review

Why pursue distance MBA in Marketing from Chitkara University?

Career Options and Average salary:

Top recruiters:

Faculty

Dr.Tanuja Sahni -Expert Area - Finance

Dr. Gitika Arora -Expert Area - Finance

Dr. Jaskirat Singh Rai - Expert Area - Marketing Management

Chitkara University

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Latest University Updates

J A Chowdary Receives Honorary Doctorate from Chitkara University

Zell Education Collaborates with Chitkara University to offer MBA and B.Com ACCA Integrated Programs

Blogs

What Are The Key Reasons To Choose Chitkara University For Higher Education

What Are The Prominent Distance Learning Programs Offered By Chitkara University

What Are The Benefits Of Undertaking A Distance MBA Program At Chitkara University

What Are The Potential Career Paths After Graduating From Chitkara Universitys Distance MBA Program

Career Advancement With Chitkara Universitys Online MBA in International Finance and Accounting with ACCA

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